Competência no desenvolvimento de novos serviços (DNS) no setor de serviços de valor agregado (SVA) no segmento de telefonia móvel
Tipo
Dissertação
Data de publicação
2014-08-06
Periódico
Citações (Scopus)
Autores
Santos, Tânia Letícia dos
Orientador
Meirelles, Dimária Silva e
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Perez, Gilberto
Vargas, Eduardo Raupp de
Vargas, Eduardo Raupp de
Programa
Administração de Empresas
Resumo
Constant technological advances and the increasing popularity of mobile devices
among mobile phone users is
strongly impacting the sector of Value Added Services. In this
context, the continuing development of new products and services is critical for competitive
survival of Value Added Services organizations. The objective of this study is to understand
the relationship between competence in new services development of (NSD) and the
innovative performance of new services development. In the conceptual approach of this
study a multidimensional view of competence that encompasses the dimensions of
competence in the practice of NSD and the organizational context was adopted, and the
innovative performance based on
the frequency of the different innovation types and grades of
DNS program
. The specific objectives of this study are: i) identify the individual and
collective competence by competence in the practice of NSD, which comprises competence in
NSD, in terms of NSD staff, sources of knowledge for NSD, NSD process and use of
Information Technology; ii) identify the organizational competence through the
organizational context, which comprises competence in NSD, in terms of innovation culture,
NSD policies and NSD resources; iii) identify the innovative performance of NSD in terms of
frequency of the different innovation types and grades of DNS program
; iv) identify the
relationship between NSD competence and NSD innovative performance. The choice to meet
the objectives of this study approach is quantitative type of survey, using the technique of
structural equation modeling
-
based variance estimation via
partial least squares
(PLS). The
analysis of the measurement and structural model showed
that
competence in NSD construct
,
comprised
by competence in the practice of NSD and organizational context
dimensions, has
positive and strong effect relationship with the NSD innovative performance
construct, the
latter especially determined by incremental innovation.
Descrição
Palavras-chave
competência , desenvolvimento de novos serviços , inovação , serviços de valor agregado , competence , new services development , innovation , value added services