Capacidade dinâmicas das corretoras de valores mobiliários no Brasil: uma análise sob a perspectiva de processos e rotinas de busca e inovação
Tipo
Dissertação
Data de publicação
2013-08-30
Periódico
Citações (Scopus)
Autores
Costa, Fabiana Vieira da
Orientador
Meirelles, Dimária Silva e
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Popadiuk, Silvio
Takahashi, Adriana Roseli Wunsch
Takahashi, Adriana Roseli Wunsch
Programa
Administração de Empresas
Resumo
Through the analysis of securities brokers in the highly turbulent Brazilian Market, the
dissertation aimed to identify and analyze dynamic capability elements and evidences in
processes and routines of innovation. The literature on dynamic capabilities is still inconclusive
and controversial, especially with regard to the understanding of how companies develop this
kind of capability. In this sense this work is a contribution to the discussion of the processes
involved in the development of dynamic capability. The method used in the research has a
qualitative, exploratory and descriptive approach, which involved the use of a semi-structured
questionnaire. There were nine interviews with executives from firms with diversified ages:
some founded in the 1930s, others in the 1960s, another group from 1990s, along with some
that have less than 5 years in the market. On top of those interviews, additional documents have
complemented the data set. The technique used for data analysis was content analysis,
according to interpretative analysis of Gil Flores (1994). Three meta-categories were analyzed:
environment dynamics, dynamic capability evidence, and processes and routines of innovation.
The former category is related to research s first specific aim, which was the identification of
the environment dynamics and the factors that explain this dynamism, such as technological and
other relevant resources, threats and opportunities, adaptation to environmental changes. The
meta-category that follows is related to research s second specific aim, which was the analysis
of dynamic capability evidences in accordance with technological resources used, new business
segments, innovation practice, and opportunities for innovation. The latter meta-category is
related to research s third specific objective, which was to identify and analyze the elements of
processes and routines that search for innovation. For this aim, six categories were identified:
frequency of new processes, organization s memory, operating routine changes, implementation
of innovation, organizational structure and innovation, and motivation for innovation. The
research has found that the development of dynamic capabilities in securities brokerage depends
on how they respond to environmental changes, how they make investments in technology, and
also which routines are implemented for innovation and implementation of their products and
services. Despite acting in the same market, differences in the business management were
identified among them, so it was possible divide the brokers into three distinct groups: i)
brokers who present the development of dynamic capability, have well-defined strategies, are
pro-active, and continuously invest in technology and innovation of products and services, ii)
firms in which managers are already reflecting on their actions and strategies in order to
develop dynamic capability that can cope with changes in the environment; and iii) firms that
are lagging behind, a bit far in dynamic capability development.
Descrição
Palavras-chave
capacidade dinâmica , rotinas de busca , processos de inovação , corretoras de valores mobiliários , dynamic capabilities , routines search , process innovation , securities brokerage