Social innovation: Exploring an alternative for public transportation in São Paulo

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© 2017 the process of searching for problems solutions through sustainable and collective postures, innovation with an economic and social approach may arise. The purpose of this study was to investigate the population perception about bicycle lanes as an alternative to public transportation in São Paulo city. The study involved the qualitative and quantitative methodology of the Discourse of the Collective Subject (DCS), allowing the identification of common sense opinions about a certain subject or a phenomenon, obtained from the answers or comments of a group of individuals. Analysis of the comments involved selecting their key expressions (KE), identifying the central ideas (CI) of each key expression, and building up the DCS. The author conducted the survey with a convenience, nonprobabilistic sample of 73 economical actors (youngsters older than eighteen years old, adults and elderly people, both genders) around Avenida Paulista, during October and November 2015, using a structured questionnaire with open questions. Answers were recorded using a smartphone; then transcribed and uploaded to software Qualiquantisoft. Most of the respondents indicated a positive perception about the bicycle lanes, perceived as a cheaper and more sustainable alternative for moving around the city. They believe it is a local government decision that will benefit citizens and expect more investment for future expansions. Economic aspects observed in daily life become catalysts for several actions, which stimulate social innovation such as the offer of bicycle lanes, and present a potential for deep social transformation.
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