Now showing items 1-2 of 2
Adequação de um negócio no segmento de purificadores de água potável
(Universidade Presbiteriana Mackenzie, 2019-08-13)
This paper proposes the solution of a problem arising from the performance of the company Hoken, of drinking water purifiers for the promotion and sale of its products, in a poorly integrated way, with the individual and ...
Decisões gerenciais orientadas por dados no segmento bancário de alta renda
(Universidade Presbiteriana Mackenzie, 2019-08-06)
The objective of this work was to introduce the data-driven decision to Itaú Per-sonnalité. Thus, an opportunity was identified, which was the use of data related to care, which had been underutilized. It was an innovative ...