Evolução do modelo de negócio no processo empreendedor de start-ups: um estudo exploratório
Tipo
Dissertação
Data de publicação
2015-02-04
Periódico
Citações (Scopus)
Autores
Aquino, Marcos William de
Orientador
Meirelles, Dimária Silva e
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Marcondes, Reynaldo Cavalheiro
Andreassi, Tales
Andreassi, Tales
Programa
Administração de Empresas
Resumo
The business model is a central construction in entrepreneurship research, representing a
strategic framework for conceptualizing a value-based enterprise, allowing the user to design,
describe, categorize, criticize and analyze a business model of any company. Thus the study
of business models in entrepreneurship is highly relevant as it reflects the business
idealization in a definable opportunity, establishing important target that drives
entrepreneurial action in organizational endowment and the border of implementing
organizational activities. From the business model approach through the logic of how to
create , set and appropriate from the value, this study aims to describe the evolution of
business models over entrepreneurial process of startup companies. This is a descriptive
research, performing the qualitative method, based on the process perspective, that is
concerned with the understanding of how things, people, organizations, strategies,
environments, change, act and evolve over time and by evolving this way, standing the
process, basically stories about what has happened and who, what and when it has been done,
that is, events, activities and choices ordered over time. The processes discussed here refer to
the processes of creation and set and appropriation of the value that make the business models
of start-ups.the following Companies have been interviewed: Cultcultura, Dumom, Bluefive
and Reuni.me respectively by their representatives: Thais, Rafael, Marcio and Daniel. The
main results of this study point to eight phases of the entrepreneurial process: training,
diagnosis, monitoring, testing, networking, recognition, loyalty and expansion. Throughout
these stages are identified distinct stages of the processes of creation, value setting and
ownership in each of the analyzed start-ups.
Descrição
Palavras-chave
modelo de negócio , processo empreendedor , empreendedorismo , start-up , business model , entrepreneurial process , entrepreneurship , start-up