Cultura de inovação em pequenas e médias empresas industriais inovadoras
Tipo
Tese
Data de publicação
2013-12-02
Periódico
Citações (Scopus)
Autores
Sabaini, Wellinton Tesch
Orientador
Hanashiro, Darcy Mitiko Mori
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Zilber, Moisés Ari
Machado, Denise Del Prá Netto
Lex, Sergio
Andreassi, Tales
Machado, Denise Del Prá Netto
Lex, Sergio
Andreassi, Tales
Programa
Administração de Empresas
Resumo
In the last decade, innovation has been regarded as one of the main strategies of enterprises to
obtain competitive advantage, becoming a strategic issue in management. Thus, the term
culture of innovation has long been employed in academic and business circles, especially in
the sense of being a means propitiate of innovation development. However, a literature search
showed that culture of innovation is a complex and recent topic that needs more research, and
also identified that there is no specific studies on Brazilian companies small and medium
sized businesses. Thus, this research aims to identify the cultural manifestations of industrial
innovative small and medium size, it is possible to infer a culture of innovation, which
provides product innovation in such firms. We conducted a survey of organizational culture
by identifying cultural events proposed by Martin (2002): "cultural forms", "formal
practices", "informal practices" and "content themes". These manifestations inferred from
innovation culture. Therefore, we carried out a qualitative research, and study method
multicase applied in three considered innovative companies that develop and manufacture
innovative products, winners of FINEP Innovation Award. We used multiple sources of
inferences for data collection: semi-structured interviews, non-participant observation and
document analysis. 25 interviews were conducted. The analysis was performed according to
the categorization process proposed by Flores (1994), opting for a open categorization, so that
the analyzed data revealed manifestations more freely as possible. The results showed that the
elements of common culture of innovation and the three companies surveyed that are
providing innovation were, especially a "formal and informal learning", formal practices of
human resources training and education and "selection and hiring , followed by "employee
participation" and "market orientation". Although it is common for the three companies, the
survey identified that each company has come a different way to build such elements, i.e.
each company has its "ingredient" specific to innovate. Furthermore, research has shown that
the performance of the founding leaders was one of the factors that contributed to the
development of a culture of innovation.
Descrição
Palavras-chave
cultura organizacional , inovação , cultura de inovação , organizational culture , innovation , innovation culture