Agregando valor ao agronegócio por meio da produção de sementes de soja
Tipo
Dissertação
Data de publicação
2018-08-06
Periódico
Citações (Scopus)
Autores
Libera, Sergio Della
Orientador
Miguel, Lilian Aparecida Pasquini
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Benedetti, Maurício Henrique
Kallas, David
Kallas, David
Programa
Administração do Desenvolvimento de Negócios
Resumo
Based on the findings made by companies of the Japanese Mitsui Group, regarding the
scarcity of high-quality and performance transgenic soybean seeds, used by companies in the
Brazilian market, which seek productivity above the market average, to act as a seed producer,
adding value to the company's business, in a market in full expansion, which is expected to
grow 30% in ten years, according to a recent forecast by the Ministry of Agriculture. In order
to produce soybeans above the market average, it is necessary to have seeds with good
germination, high vigor, great productive potential, standard size, properly treated chemically
and free of pests and diseases. However, due to the Brazilian tropical climate, it is very difficult
to achieve these qualities in large seed lots, and the Federal District is considered one of the
best areas for seed production. After understanding the situation and elaborating an economic
study and evaluating its viability with the company Schneider Agronegócios, holding of
agricultural enterprises, it was possible to confirm the real opportunity to add value to the
business of the company with the production of these seeds of high quality level , in a market
that has been remunerating the specialized suppliers considerably, with a bonus around 55% on
the price of soybeans, and the company can add to its business a Net Present Value of R $ 27
million in the next ten years, as presented in detail, in this work. Although agribusiness is a
long-term transaction, with annual cycles, the return on investment to the shareholder, predicted
in two productive cycles, is equivalent to two crops, with an Internal Rate of Return of 234.7%,
may this work contribute to other ventures, in similar conditions, that seek to add value to the
business. Although it can be considered quite replicable, the applicability of this proposal needs
to be very well planned and tailored for each venture, as there are a reasonable number of
complexities in the way that need to be overcome. But part of a project that results in a clear
transformation of an entire business, through physical change and a whole new structure, in
which the results begin to appear in the whole supply chain and value added, and stakeholders
supporting their implementation and achievement, has become extremely rewarding. This,
despite the difficulties inherent in the proposal's idealization, its development and, especially,
approval and alignment around the various stakeholders involved, especially the level of
innovation considered for this proposal, which has a new look at this type of enterprise - a new
business model.
Descrição
Palavras-chave
criação de valor , tecnologia em sementes , agronegócios , posicionamento estratégico , cadeia de suprimentos
Assuntos Scopus
Citação
LIBERA, Sergio Della. Agregando valor ao agronegócio por meio da produção de sementes de soja. 2018. 56 f. Dissertação (Mestrado Profissional em Administração de Desenvolvimento de Negócios) - Universidade Presbiteriana Mackenzie, São Paulo.