Browsing Controladoria e Finanças Empresariais (M. Profissional) - Dissertações - CCSA Higienópolis by Subject "clientes"
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(Universidade Presbiteriana MackenzieCentro de Ciências Sociais e Aplicadas (CCSA)Controladoria e Finanças EmpresariaisUPMBrasil, 2019-11-07)Purpose: This study aims to develop and analyze customer profitability in a beverage industry. The beverage market has a high level of supply and a customer can be loyal without details. Thus, it becomes very important to ...