Marketing pessoal : como diferencial competitivo no mercado de trabalho
Tipo
Monografia
Data de publicação
2012
Periódico
Citações (Scopus)
Autores
Massari, Dione Vieira Lima
Orientador
Nunes, Élida Jacomini
Título da Revista
ISSN da Revista
Título de Volume
Membros da banca
Programa
Resumo
Com a realidade de um mercado globalizado, muitos empregadores e empregados de diversos setores da economia brasileira passaram a reformular suas estratégias com base nas ferramentas de marketing. Tentativa essa, de posicionar melhor os produtos e serviços das pessoas nas empresas, definindo novas estratégias para atingir as metas estipuladas, principalmente às metas pessoais e financeiras. O presente trabalho aborda, por meio de técnicas da pesquisa bibliográfica, o Marketing Pessoal como uma estratégia competitiva no mercado de trabalho dando ênfase na área de engenharia e arquitetura. Justifica-se o interesse pela temática em pauta, no intuito de esclarecer as bases fundamentais do Marketing Pessoal, procurando exaltar o valor do recurso humano dentro de uma conjuntura atual como estratégia de competitividade no mercado de trabalho, sob o seguinte problema de pesquisa. O objetivo foi investigar se o Marketing Pessoal pode ser uma importante ferramenta diferencial no tocante à acirrada competitividade atual do mercado. E, a conclusão foi a de que o Marketing Pessoal fortalece o crescimento pessoal e atualiza sempre o lado profissional de quem procura sucesso no mercado de trabalho.
To live in a globalized market many employers and employees in various sectors of the Brazilian economy started to reformulate their strategies based on the marketing tools in an attempt to better position products and services for people in the company, setting new strategies to achieve the targets set, mainly to the personal and financial goals. Accordingly, this paper discusses, through bibliographic research techniques, marketing staff as a competitive strategy in the labor market. Justified interest in the issue in question, to clarify the foundations of Marketing Personnel, seeking to exalt the value of human resources within the current situation as a strategy for competitiveness in the labor market, under the following research problem. The aim was to investigate whether the Personal Marketing can be an important tool with regard to the differential current fierce competitiveness of the market. And the conclusion was that the Personal Marketing strengthens the personal and professional growth of those seeking success in the labor market.
To live in a globalized market many employers and employees in various sectors of the Brazilian economy started to reformulate their strategies based on the marketing tools in an attempt to better position products and services for people in the company, setting new strategies to achieve the targets set, mainly to the personal and financial goals. Accordingly, this paper discusses, through bibliographic research techniques, marketing staff as a competitive strategy in the labor market. Justified interest in the issue in question, to clarify the foundations of Marketing Personnel, seeking to exalt the value of human resources within the current situation as a strategy for competitiveness in the labor market, under the following research problem. The aim was to investigate whether the Personal Marketing can be an important tool with regard to the differential current fierce competitiveness of the market. And the conclusion was that the Personal Marketing strengthens the personal and professional growth of those seeking success in the labor market.
Descrição
Palavras-chave
Marketing pessoal , Competitividade , Mercado de trabalho