Now showing items 1-5 of 5

    • A construção do herói e do vilão: uma análise semiótica do discurso político de Fernando Collor de Mello 

      Goto, Ana Claudia Dale Vedove; http://lattes.cnpq.br/4017026162918050 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2015-08-14)
      This study has as its theme the build of the hero and the villain in a political discourse, most especially in the discourse of Fernando Collor de Mello, based mainly on the semiotic theory of French line and the methodology ...
    • Da desconstrução da escola como espaço do fazer científico em crônicas de Rubem Alves: uma análise semiótica 

      Mourão, Josiberto Carlos Ferreira Silva; http://lattes.cnpq.br/1685247619976971 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2008-11-14)
      The objective of this research is to analyse the theme of the deconstruction of the school as space science in the making of chronic Rubem Alves. The interest in the subject arose of our observation, in our context of job, ...
    • O discurso da apresentação dos livros didáticos: um estudo semiótico 

      Almeida, Etienne Fantini de; http://lattes.cnpq.br/7226683260445061 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2011-02-18)
      This paper aims to show how to build the discourse of text Presentation of textbooks and the strategies used by authors to achieve their goals before their readers. We chose to analyze the discourse in the texts of ...
    • O discurso publicitário de "lingerie da marca Duloren": um estudo semiótico 

      Coelho, Patrícia Margarida Farias; http://lattes.cnpq.br/1087625657694882 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2006-02-01)
      The objective of this work was to examine the construction of the image of the citizen (woman) in the announcements of lingerie of the Duloren mark (of 1997, 2000 and 2005) and which the used strategies in these announcements ...
    • Parábolas e paixões 

      Postal, Jairo; http://lattes.cnpq.br/4973636081342477 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2007-12-10)
      This dissertation intends to analyze based on french semiotics a few parables from the gospel according to Luke, in order to claim that, through the subjects in them, Jesus either exalts or criticizes certain passions ...