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    • Sociedade, publicidade e diálogo: garoto-bombril em análise 

      Costa, Marcella Iole da; http://lattes.cnpq.br/5166996030861974 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2012-03-01)
      This paper tries to verify in which ways the dialogic relations between the advertising discourse and notable events of the community are established in the Bombril's advertisements and if these relations can be considered ...