Now showing items 1-4 of 4

    • Uma análise lingüística de algumas peças publicitárias: os efeitos de ambigüidade e de humor 

      Romagnolo, José Alexandre; http://lattes.cnpq.br/2675145584397718 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2007-03-08)
      The studies about humor are uncountable and so are that about what make people laugh. Although, most of them presents general questions and few presents the linguistic aspects that humor evolves. The best way to establish ...
    • O corpo em evidência: o discurso publicitário de cirurgia plástica 

      Lopes, Edilaine Vieira; http://lattes.cnpq.br/5031858637867856 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2008-02-20)
      The main purpose of this study is to reveal processes of discourse construction of plastic surgery advertising adds published on a Brazilian magazine called Plástica & Beleza. Four advertisements placed between December ...
    • O discurso publicitário de "lingerie da marca Duloren": um estudo semiótico 

      Coelho, Patrícia Margarida Farias; http://lattes.cnpq.br/1087625657694882 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2006-02-01)
      The objective of this work was to examine the construction of the image of the citizen (woman) in the announcements of lingerie of the Duloren mark (of 1997, 2000 and 2005) and which the used strategies in these announcements ...
    • O ethos infantil masculino na publicidade televisiva de brinquedos da Estrela nos anos 90 

      Kung, Maria Aparecida Bitencourt; http://lattes.cnpq.br/5586480131603866 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2008-08-15)
      The aim of this research is to analyse how the boys ethos, aged from eight to twelve years old, is built in the television speech from Estrela toys, in the 1990 s. Two pieces of photo boards and two recordings in CD ...