Now showing items 308-327 of 345

    • Sandálias havaianas: um estudo verbal e visual 

      Duarte, Rose Cristina Araujo; http://lattes.cnpq.br/9610926054071329 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2008-02-26)
      Publicity requires various functions in communication that vary according to the purpose of the company. Thus, the purpose of this study was to study the publicitary campaign of the havaianas flip-flops, having as focus ...
    • A sensibilidade na tradução bíblica: aspectos lingüísticos e socioculturais 

      Lopes, Mariú Moreira Madureira; http://lattes.cnpq.br/7218817998062844 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2008-06-25)
      Besides its instructional or dogmatic aspects, the Bible is considered a sacred book that has determined human behavior and acquired a sentimental value for people who consider it sacred. But most of its readers have access ...
    • Os sentidos do olhar sobre a identidade: Diego Rivera e Octávio Paz 

      Moreno, Camilla Cafuoco; http://lattes.cnpq.br/1978260256073138 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2011-02-16)
      This paper is about an existent dialogue between texts with a distinct nature, meaning, it is a study about the dialogism in literature and mural painting. For that, is used as a analysis corpus, a chapter that is a part ...
    • Significação, discurso e relevância : uma análise da construção dos sentidos e da persuasão em anúncios publicitários 

      Rezende, Daniel Camilo Marques de; http://lattes.cnpq.br/6928836187934536 (Universidade Presbiteriana MackenzieCentro de Comunicação e Letras (CCL)LetrasUPMBrasil, 2016-06-09)
      This research, financed by FAPESP (São Paulo Research Foundation), under No. 2014/07446-7, has as its main goal the observation of the production of meaning and the search for effects of persuasion in the advertising ...
    • O signo da jagunçagem como fator ritualizante: a carnavalização rizomática em Diadorim 

      Lobo, Dalva de Souza; http://lattes.cnpq.br/8927210582475798 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2006-10-31)
      In the tessitura of a speech one observes that several elements are of high relevance once they aid in a character's construction. In the work Grande Sertão: Veredas (Great Hinterland: Paths), by João Guimarães Rosa, the ...
    • Simbolismo, surrealismo e fantástico: homologias e divergências em suas expressões artístico-literárias 

      Argenta, Marinice; http://lattes.cnpq.br/9273353792140889 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2007-02-02)
      This dissertation analyzes three literary aesthetics: symbolism, surrealism, and "fantastic , willing to point out the dialogue established among them. The spoken dialogue can be evidenced not exclusively when the same ...
    • Simonton como leitor da Bíblia: uma análise dos seus sermões 

      Almeida, João Batista dos Santos; http://lattes.cnpq.br/2728092895359816 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2013-08-20)
      The goal of this work is to study the modes of reading of the founder missionary of the Presbyterian Church of Brazil, Ashbel Green Simonton, taking his published sermons as the main object of study. This work analyzes his ...
    • A singularidade do texto publicitário da cerveja Bohemia 

      Zanini, Silvana Aparecida de Almeida; http://lattes.cnpq.br/2367762479627039 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2007-12-06)
      In this project, some advertising pieces of the beers Bohemia, Kaiser, Schincariol, Brahma, Skol, Primus and Santa Cerva have been analyzed in order to investigate the social class of people these beers are target at and ...
    • Sintaxe: eixo da textualidade 

      Silva, Cassilda Nunes Dutra da; http://lattes.cnpq.br/0312674934622830 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2011-02-25)
      Much has been said and written about the difficulty presented by the students in the production of texts with coherence and cohesion, i.e. textuality. The corpus analyzed in this study was composed of ENEM essays, an ...
    • O sistema educacional no Brasil do século XX: um percurso historiográfico 

      Paula, Sebastiana Candida Gomes de; http://lattes.cnpq.br/3992487328736607 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2008-02-29)
      This assignment s scope is Linguistic Historiography, aiming at an investigation on the basic education teachers, especially in the emphasis of teaching the Portuguese Language. The focus of the hereby developed assignment ...
    • Sociedade magi-bruxa: uma análise jurídico-literária da obra de Harry Potter de J.K. Rowling 

      Marquezelli, Felipe; http://lattes.cnpq.br/0193368083083877 (Universidade Presbiteriana MackenzieCentro de Comunicação e Letras (CCL)LetrasUPMBrasil, 2020-07-02)
      Considering that Harry Potter has become an enormous and successful work, generating a great amount of fans of the author, as well as of the books, with a series of movies, games and other types of licensed products, it ...
    • Sociedade, publicidade e diálogo: garoto-bombril em análise 

      Costa, Marcella Iole da; http://lattes.cnpq.br/5166996030861974 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2012-03-01)
      This paper tries to verify in which ways the dialogic relations between the advertising discourse and notable events of the community are established in the Bombril's advertisements and if these relations can be considered ...
    • Sor Juana Inés de la Cruz: testemunho e poesia 

      Souza, Ailton de; http://lattes.cnpq.br/8459212950575141 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2010-12-06)
      This paper proposes a study of letters written by a Mexican nun, Sor Juana Inés de La Cruz, the "Respuesta" and four of her many poems, namely ―En perseguirme, Mundo, ¿qué interesas?‖, ―¡Oh famosa Lucrecia, ...
    • Superestrutura e operadores argumentativos como recursos retóricos em petições iniciais 

      Siqueira, Gislane Aparecida Martins; http://lattes.cnpq.br/7524956576077530 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2009-03-11)
      This dissertation proposes linguistics analysis of the legal text Initial Petition, according to argumentative principles of semantics, aiming show the necessity of the linguistics approach for better interpretation and ...
    • As talhas de Caná: caracterização discursiva de um sermão de C. H. Spurgeon 

      Martinez, Edson França; http://lattes.cnpq.br/0933766468566364 (Universidade Presbiteriana MackenzieCentro de Comunicação e Letras (CCL)LetrasUPMBrasil, 2019-02-21)
      This research aims to analyze a religious discourse, more precisely the sermon "The Talhas de Caná", given by the English Reverend Charles Haddon Spurgeon of the British Baptist Church, to his faithful, based on the verse ...
    • Teaching chunks of language: um trabalho com o seriado Gilmore Girls em aulas de inglês como língua estrangeira 

      Ramalho, Mainly Reinhardt Vieira dos Santos; http://lattes.cnpq.br/4881523984319166 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2011-10-14)
      This paper aims to study the usage of American TV series in English as a foreign language classes through the gathering of chunks of language. Though we start this dissertation from the description of the communicative and ...
    • O tempo como antagonista na obra Somewhere in Time, de Richard Matheson 

      Evaristo, Ana Cláudia Ferreira de Queiroz; http://lattes.cnpq.br/6578274603565169 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2012-01-31)
      The novel Somewhere in Time (1975), by the American author Richard Matheson, presents time as the most relevant element in the elaboration of this novel which ranges between Fantasy and Science Fiction. Time appears in the ...
    • Textos motivadores do Enem, da Fuvest e do Mackenzie: uma análise retórica das propostas de redação 

      Araújo, Carlos Henrique Teixeira de; http://lattes.cnpq.br/6666861467473682 (Universidade Presbiteriana MackenzieCentro de Comunicação e Letras (CCL)LetrasUPMBrasil, 2020-07-08)
      From the analysis of a collections of entrance exam texts to guide the text production in the entrance examination of Enem (2009 and 2018), of Fuvest (2009 and 2018) and of Mackenzie Presbyterian University (2009 and 2018), ...
    • The screwtape letters de C. S. Lewis no Brasil (1964-2014) 

      Rocha, Esdras Alexandre Silva da; http://lattes.cnpq.br/9691960515078279 (Universidade Presbiteriana MackenzieCentro de Comunicação e Letras (CCL)LetrasUPMBrasil, 2018-02-02)
      La presente investigación tiene por objetivo identificar cómo el libro The Screwtape Letters (1942), del escritor británico Clive Staples Lewis (1898 – 1963), fue recibido en Brasil a la luz de la Historia de la Lectura, ...
    • Touradas, toureiros e morte 

      Mozer, Mariana Calvo; http://lattes.cnpq.br/3503971343638652 (Universidade Presbiteriana MackenzieLetrasLetrasUPMBR, 2011-02-25)
      The present paper develops the analysis of the figurative presences in the work of Frederico Garcia Lorca. For this ,it is used as corpus for the analysis the work of Llanto by Ignácio Sanchez Meijas, wherein the author ...