Now showing items 1-3 of 3
Sociedade, publicidade e diálogo: garoto-bombril em análise
(Universidade Presbiteriana Mackenzie, 2012-03-01)
This paper tries to verify in which ways the dialogic relations between the advertising discourse and notable events of the community are established in the Bombril's advertisements and if these relations can be considered ...
Propaganda de idéias e força do anúncio: confluência de linguagens no discurso publicitário
(Universidade Presbiteriana Mackenzie, 2009-08-14)
In the last years, in rooms and academic corridors or in day by day of work with clients we notice that much has if debited in the count of the propaganda. But, at last, which would be the extract of this activity? Would ...
Harry Potter entre o espelho literário e o cinematográfico
(Universidade Presbiteriana Mackenzie, 2017-02-23)
This development work focused on the research areas Language, Literature and Society: speech communication, religious discourse, pedagogical discourse, political discourse; has as its object of study the literary and ...