Now showing items 1-4 of 4
Sociedade, publicidade e diálogo: garoto-bombril em análise
(Universidade Presbiteriana Mackenzie, 2012-03-01)
This paper tries to verify in which ways the dialogic relations between the advertising discourse and notable events of the community are established in the Bombril's advertisements and if these relations can be considered ...
Moçambique é maningue nice: reflexões sobre lusofonia e identidade
(Universidade Presbiteriana Mackenzie, 2013-06-07)
This Ph. D. Thesis, seeking to contribute to Lusophone studies, proposes to discuss the role of Portuguese language as an identity element of the Mozambican people, as well as the concept of Lusophony. Therefore, this ...
O ethos na comunicação institucional: um olhar sobre a Revista Mackenzie
(Universidade Presbiteriana Mackenzie, 2014-03-25)
Inserted in the line of research "Language, literature and society: discourse in the communication, religious, pedagogic, political discourses", this study, based on theoretical assumptions of Dominique Maingueneau analyses ...
Propaganda de idéias e força do anúncio: confluência de linguagens no discurso publicitário
(Universidade Presbiteriana Mackenzie, 2009-08-14)
In the last years, in rooms and academic corridors or in day by day of work with clients we notice that much has if debited in the count of the propaganda. But, at last, which would be the extract of this activity? Would ...