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Inovação na gestão de vendas para clientes de automóveis - Brasil
(Universidade Presbiteriana Mackenzie, 2019-12-16)
The objective of this study was to identify actions necessary to increase the effective rates of conversion of leads into sales invoices, by analyzing the data obtained in the innovative digital marketing projects, ...
Oportunidades para criação de consultoria em transformação digital
(Universidade Presbiteriana Mackenzie, 2019-08-12)
This work was developed to bring together components for setting up a digital transformation and innovation consulting firm through an opportunity identification process. Recognizing a favorable scenario, it was decided ...