Now showing items 1-2 of 2
Decisões gerenciais orientadas por dados no segmento bancário de alta renda
(Universidade Presbiteriana Mackenzie, 2019-08-06)
The objective of this work was to introduce the data-driven decision to Itaú Per-sonnalité. Thus, an opportunity was identified, which was the use of data related to care, which had been underutilized. It was an innovative ...
Adequação de um negócio no segmento de purificadores de água potável
(Universidade Presbiteriana Mackenzie, 2019-08-13)
This paper proposes the solution of a problem arising from the performance of the company Hoken, of drinking water purifiers for the promotion and sale of its products, in a poorly integrated way, with the individual and ...