Embalagem: um conceito do imagético perecível

Abstract

The present study examines the approaches of concepts of package and image, and considering the impact technology that enable the reproduction of images in series packs-pointing the "use" or "ephemeral use" disposable images. Portrays a history of consumer packages in Brazil along with researchers dealing with concepts of design, communication and image search and the interrelationship of selected features. Highlights: "The world is coded" Flusser's (2007) as main support. Explains the human dependence front on manufacturing and use of packages. The issue is to identify aspects of communicative and intersubjective, and analyze it from the point of view of the perishable. Meanwhile faced then with Javacheff Christo and Jeanne-Claude and his famous "empaquetage‖. When you get a historical perspective of product package, it was decided to point and extract the main facts of its development in Brazil. It addresses the act of packing before the consumer society, in dialogue with Baudrillard and de Certeau studies that investigate the behavior of society towards the use of these types of images and representations. Recognizes the package as an image, given the saturation of current imagery. Faced with the term "imago" which was the second Debray mask molded from the face of a corpse and comes to Flusser and his theory on the codification of the world in which our attention the fact that we live in age of imagery and saturation arise two complex fields: the image and communication. The banality of the image in consumer society is seen in the works of Andy Warhol, critical to visual communication and ultimately Baitello Junior that inaugurates the term iconophagy that recalls the antropophagics rituals practiced by the Indians