A capacidade de absorção do conhecimento e as práticas de exportação: um estudo de caso em uma microempresa de Tocantins

Abstract

In recent decades, internationalization has been adopted by micro, small and medium enterprises MSE s as a commercial alternative. Two reasons stand out to justify such an operation. The first is related to long-term growth and the second for the opportunity of new business. However, in both situations you need to know in depth the international market due to it s dynamism. In this context, the company's efforts in managing the market knowledge and international demands is greater than the effort for managing knowledge in the domestic market, which requires a degree of ability to absorb knowledge. In this sense, understand the absorption capacity becomes one of the skills essential for companies operating in such markets. Considering the importance of internationalization in business and the need to understand the absorption capacity, this study has as objective to identify which features are related to the absorption capacity of knowledge present in export practices in a small company located in the State of Tocantins. For it s implementation we have used two stages: the first consisted of a preparatory phase involving three micro exporters and three experts in foreign trade, the second phase consisted in the case study on a micro producer of articles derived from a grass exists only in Jalapão, a unit of environmental conservation, the City of High Point Tocantins. In the study, it was found that the absorption capacity in the process of internationalization by exporting becomes a differentiating factor when applied correctly. When the potential capacity is not exploited properly, the capacity is performed impaired, causing damage to the organization.